Lois Barth
Leadership & Executive Coach
Mid to Senior Leadership, C-Suite, Founders
Location: New York, NY (Eastern)
Experience/Qualifications: Lois Barth is a Human Development Expert, Executive & Life Coach, Speaker, and author of Courage to SPARKLE. An ICF-PCC certified Executive & Life Coach with advanced training in relationship coaching, career transition, anxiety management, and gender work. Lois specializes in helping high-performing professionals lead with influence, practice self-advocacy, elevate executive presence, and increase meaningful visibility — for themselves and their teams.
Lois has coached over 800 clients across 50 organizations worldwide, spanning industries such as healthcare, software, technology, finance, law, academia, nonprofit, professional associations, design, and start-ups. Her speaking clients include Capital One, L’Oréal, NYU Langone, Women in Banking, Women in Trucking, the American Heart Association, and the Entrepreneurial Organization. She has been quoted in The New York Times, The Wall Street Journal, Fast Company, and SELF Magazine, and served as a makeover life coach for SELF Magazine, Fitness Magazine, and Fit Blog (Sears), which drew over three million registered participants.
Certifications: ICF-PCC certified in Executive and Life Coaching
Area of Expertise: She works with heart-centered go-getters and mission-driven leaders at all levels, as well as those navigating new manager roles, managing up effectively, and becoming powerful communicators.
Coaching Philosophy: Lois coined the phrase “Behavioral Wellness Meets Professional Development,” reflecting her belief that sustainable growth requires both mindset and methodology. Her philosophy is “stretch, don’t break.” Growth should expand capacity — not exhaust it. She blends 40% deep coaching (unearthing insight), 40% strategic consulting (clear tools and frameworks), and 20% mentorship (celebration and encouragement), creating forward momentum that feels both challenging and achievable.
How I Measure Success: One of Lois’ favorite expressions is: “Commitment to vision, flexible with form.” She collaborates with clients to define clear, tangible outcomes and metrics that support sustainable change. For example, an introverted leader who rarely speaks in meetings may set a measurable goal of contributing three high-value insights or next steps per meeting — in a way that feels authentic yet stretches their comfort zone. Together, they track progress, refine the approach, and celebrate wins. The result is increased visibility, stronger influence, reduced anxiety, and leadership presence that feels earned rather than forced.
Her background as a massage therapist and actor informs her body-mind approach, often integrating light centering and breath work when useful. A former stand-up comic, Lois uses humor as a leadership tool — holding difficult conversations with warmth and playfulness so people stay open instead of defensive. She is known for delivering sticky soundbites that travel from coaching sessions to boardrooms.
What I’m Known For As a Coach: Lois is particularly known for helping introverts and thoughtful leaders amplify their value in ways that feel organic rather than performative. Her clients learn to communicate with clarity and confidence, reduce overthinking and self-criticism, and lead with having what she calls “Beautifully Honest” conversations.
Hobbies/Interests: A lifelong learner fascinated by brain science, Lois loves deep conversations with strangers, storytelling, dancing (Zumba, jazz, and hip hop), thrift shopping, and proudly identifies as “neuro-spicy” — blending ADD creativity with structured strategy.
At her core, Lois helps people shine brightly, share their gifts, and make a meaningful difference — with courage, clarity, and sustainable impact.

